The Magic of Medium Format… is a lie?
Alex Armitage Alex Armitage

The Magic of Medium Format… is a lie?

I recently got to spend some time with the Fujifilm GFX100S II (thanks Fujifilm!) and from the moment I took the first shots, I was skeptical. Not because the images weren’t great, they were incredible. So much so that it seemed too good to be true. Was it just the moment, the light, or was there something more going on with this sensor?

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How Good is the Nikon Zf Without Editing?
Alex Armitage Alex Armitage

How Good is the Nikon Zf Without Editing?

I’ve spent the past couple months taking lots of images on the Nikon Zf, and I haven’t needed to edit a single one. This got me thinking, how often do we see reviews or content from cameras without editing? There’s quite a lot of people out there looking to take images without needing to edit at all, or at the very least have a great starting point before they sit down in front of a computer.

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Goodbye Fujifilm X100VI, Hello Nikon Zf
Alex Armitage Alex Armitage

Goodbye Fujifilm X100VI, Hello Nikon Zf

I didn’t expect to fall for the Nikon Zf. Honestly, I barely knew it existed. But with a long trip ahead and no Fujifilm X100VI available to buy, I gave it a shot—and it completely caught me off guard.

From the moment I took it out of the box, the Zf felt different. The dials are the most tactile I’ve ever used in 15+ years with cameras. The on/off switch has a deliberate resistance. The shutter sound? Addictive. Nikon didn’t just build a camera—they built an experience.

This wasn’t just another full-frame mirrorless camera with good specs. It was something I wanted to pick up. I found myself reaching for it not because I needed to, but because I enjoyed using it. The Zf made me slow down, pay attention, and actually have fun making photos again.

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What is a Glow Filter and Why have I been using it so much recently?
Alex Armitage Alex Armitage

What is a Glow Filter and Why have I been using it so much recently?

Glow filters (aka black mist or bloom filters) are nothing new in photography yet I feel like I don’t see them talked about very much in the space of nature photography. I suspect this is likely because the majority of people in that space are very technical and want to capture images in the flattest, purest ways possible. I must admit it feels a little wrong to put something in front of my lens that, for all intents and purposes, slightly reduces the sharpness and “pure” quality of the images I’m capturing.

Is that such a bad thing though in today’s world of pristine images?

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Canon vs Nikon vs Fujifilm vs Hasselblad
Alex Armitage Alex Armitage

Canon vs Nikon vs Fujifilm vs Hasselblad

In a recent video I decided to do something really stupid and try to take the same image on 5 different cameras at once. The idea was just to see the differences in things like sensor size, color science, and nuances between camera manufacturers. It’s absolutely not a scientific test and certainly one filled with more real world results rather than charts.

If you’re here to pixel peep and simply want to know which camera takes the absolute most pristine and highest resolution images, I’ll save your time - it is the Hasselblad X2D.

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